Chuck Coonradt called the "Grandfather of Gamification" by Ken Krogue at Forbes.com
In 1973, The Game of Work was founded to answer the charge that US productivity was not world class. Productivity in the workplace was slipping, but purchases of sporting goods and recreational equipment was on the rise. Why could ten people with a volleyball and a net achieve teamwork, goal directed activity, and become a well managed work team in a matter of minutes at the company picnic, but those same ten people could totally fail to achieve that kind of harmony on the job, and worse, spend all day protecting their turf?
We examined the phenomenon that people will work harder and expend more energy in sports and other athletic pursuits than they will at their daily jobs. Why? Because in sports, a player has constant feedback on how he or she is doing the score is known and the effort necessary to win is established. In work, feedback is unreliable, inconsistent, and often nonexistent. At work you seldom know the score or what it takes to win.
The Game of Work takes the winning techniques of sports and recreation and applies them to the workplace to increase profitability, productivity,
personal satisfaction and success.
Our Job Is Improving Yours